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Why do Companies hire Coaches?

Companies hire for the same reasons that Professional Teams and Athletes have coaches – they want their best to be the best.

A brief definition of coaching as formulated by the International Coach Federation:

Professional coaching is an ongoing partnership that helps clients produce fulfilling results in their personal and professional lives. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life.

The Executive Summit of the ICF further defines executive coaching as a facilitative one-to-one mutually designed relationship between a professional coach and a key contributor who has a powerful position in the organization. The focus of the coaching is usually upon organizational performance or development, but may have a personal component as well.

Coaching operates from the premise of “You don’t have to be sick to get better”.

The main job of a Coach is to accelerate the personal development of a manager or executive by helping them make the sometimes difficult changes in attitudes, work habits, perspectives and interpersonal relationships.

In one study conducted to find why organizations offered coaches to their managers, they found the top five reasons to be:

Top reasons for offering coaching include:

  1. sharpening the leadership skills of high-potential individuals (86%);
  2. correcting management behavior problems such as poor communication skills, failure to develop subordinates, or indecisiveness (72%);
  3. ensuring the success, or decreasing the failure rate, of newly promoted managers (64%);
  4. correcting employee relations problems such as poor interpersonal skills, disorganization, demeaning or arrogant behavior (59%);
  5. providing the required management and leadership skills to technically oriented employees (58%).